신라명과,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例(사례)…
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Download : 신라명과,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt
신라명과,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例(사례),swot,stp,4p
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신라명과,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例(사례),swot,stp,4p
신라명과,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
신라명과,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 신라명과,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 신라명과 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
신라명과The Last Supper, Jesus gave us bread and wine Contents 1. About 신라명과 By Lee, Hong-Yun 2. Our ideas By Kong, Hye-Ran 3. Analyze our ideas By Kim, Ji-Hye 4. Related data By Kim, Tae-Yob 1 Brand name : 신라명과 Since 1984, from Shilla-hotel bakery department 250 employees Main products : breads, cakes, chocolates, candies etc. 188 franchising stores in Korea 신라명과 is, pure delicious creative 2 신라명과 started in advance franchising bakery market. But, They always be No.4 They especially weak in P...
신라명과The Last Supper, Jesus gave us bread and wine
Contents
1. About 신라명과 By Lee, Hong-Yun
2. Our ideas By Kong, Hye-Ran
3. Analyze our ideas By Kim, Ji-Hye
4. Related data By Kim, Tae-Yob
1
Brand name : 신라명과
Since 1984, from Shilla-hotel bakery department
250 employees
Main products : breads, cakes, chocolates, candies etc.
188 franchising stores in Korea
신라명과 is,
pure
delicious
creative
2
신라명과 started in advance franchising bakery market.
But, They always be No.4
They especially weak in Positioning statement
Why we choose 신라명과?
3
?A trend of franchising bakery market
the total sales of franchise bakeries
Unit : hundred million 원
2001
2002
2003
2004
파리크라상
1,854
2,704
3,050
3,420
크라운 베이커리
970
1,250
1,400
1,500
신라명과
440
350
350
300
뚜레쥬르
330
450
680
800
Total
3,564
4,754
5,480
6,020
4
Competitors: Paris baguette(15%), Crown bakery(8%), Tous les Jours(4%)
-New patent technologies, Cross purchase
Cultural changes
-A c…(생략(省略))
Download : 신라명과,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt( 17 )
레포트/경영경제
설명
다.
